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Request For Proposals
Request for Proposals for Website Development

Visit Oak Park is seeking proposals from experienced and qualified website development and maintenance firms to support, maintain, and improve our Hubspot-hosted website. Our goal is to ensure that our website is up-to-date, user-friendly, and visually appealing to potential visitors.


Scope of Work:


● Website maintenance and updates, including troubleshooting and bug fixing
● Development of new website features and functionality as needed
● Regularly review the website's analytics to identify areas for improvement
● Support and maintain website and integrations built with Hubspot CMS
● Provide support and troubleshoot any technical issues that may arise


Qualifications:


● Proven experience in website development and maintenance
● Experience with Hubspot and website integrations
● Strong understanding of web design principles, including usability, accessibility, and responsive design
● Experience with HTML, CSS, JavaScript, and other web development technologies
● Strong understanding of SEO best practices
● Strong analytical skills and experience using website analytics tools
● Strong communication and project management skills

 

Proposal Submission:


Proposals should be submitted in a PDF format and include the following:


● A brief overview of your company, including relevant experience and qualifications
● A detailed description of your approach to website development and maintenance
● Examples of previous website development and maintenance projects, including URLs and a brief description of the work performed
● A project timeline and budget estimate for 5 months
● Your availability and response time for support and maintenance
● At least three references


Deadline for submissions: February 15, 2023

 

How to Apply: Please submit proposals to jen@visitoakpark.com.


Visit Oak Park looks forward to reviewing your proposal and working with the selected agency or consultant to achieve our website development goals.


Proposals will be awarded based on meeting submission requirements, expertise, timeline of completion, vendor qualifications, and cost - with a preference given to lowest cost. The awarded agency or consultant will be asked to enter into a contract based on the scope of the RFP. Contracts will allow for a no-cause 30-day early termination clause and will require the selected agency or consultant to carry insurance.

Request for Proposals for Creative Design Services

Visit Oak Parkis seeking proposals from experienced and qualified creative firms to provide a wide range of creative services, including ad templates. Our goal is to increase the visibility of our destination and attract more visitors by creating engaging and visually appealing advertising campaigns.


Scope of Work:


● Work with Visit Oak Park to develop concepts and campaigns that align with our brand guidelines and messaging goals
● Create visually compelling designs that appeal to our target audience
● Develop ad copy that is compelling, clear, and consistent with our brand voice
● Design and develop 5 distinct ad templates in Canva for various ad platforms and formats
● Design and develop 5 distinct rack card templates in Canva for print production
● Mockup and finalize brand logo modifications that allow Visit Oak Park to be more inclusive of our partner communities
● Provide options for different ad formats, such as static, video, and interactive ads
● Provide revisions and adjustments as needed through June, 2023
● Provide a library of templates that can be easily updated by Visit Oak Park staff


Qualifications:


● Proven experience in creative services, including ad template development
● Strong portfolio showcasing a wide range of creative work, with a focus on advertising
● Strong understanding of design principles, including typography, color, and composition
● Strong understanding of advertising best practices and trends
● Strong understanding of the different ad formats and requirements for various platforms
● Strong communication and project management skills


Submission Requirements:


● A detailed proposal outlining your approach to creative and template development, including your experience and qualifications, your proposed strategy and tactics, and your pricing to cover scope of work.
● Examples of relevant case studies and client work
● A list of at least three professional reference


Deadline for submissions: February 15, 2023

 

How to Apply: Please submit proposals to jen@visitoakpark.com.


Visit Oak Park looks forward to reviewing proposals from qualified and experienced creative firms.

 

Proposals will be awarded based on meeting submission requirements, expertise, timeline of completion, vendor qualifications, and cost - with a preference given to lowest cost. The awarded agency or consultant will be asked to enter into a contract based on the scope of the RFP. Contracts will allow for a no-cause 30-day early termination clause and will require the selected agency or consultant to carry insurance.

Request for Proposals for Content Development

Visit Oak Park is seeking a qualified individual or agency to develop engaging and informative content for our website. The content should be designed to promote our destination and attract visitors to our area.


Scope of Work:


● Develop a content strategy that aligns with our overall marketing goals
● Research and write 90 articles/blog posts with a minimum of 1,500 words each
● Create 20 new local property listings highlighting attractions, events, or activities
● Incorporate SEO best practices to increase visibility and drive traffic to our website
● Collaborate with our team to ensure consistency with our brand voice and messaging


Qualifications:


● Proven experience in content development and a portfolio of relevant work
● Strong writing, editing, and research skills
● Knowledge of SEO best practices
● Experience creating visually stunning images and videos
● Strong project management and communication skills
● Experience in the tourism industry is a plus


Submission Requirements:


● A detailed proposal outlining your approach to content development, including your experience
and qualifications, your proposed strategy and tactics, and pricing to cover scope.
● A sample of relevant content examples
● A list of at least three professional references


Deadline for submissions: February 15, 2023

 

How to Apply: Please submit proposals to jen@visitoakpark.com.


Visit Oak Park looks forward to reviewing your proposal and working with the selected agency or consultant to achieve our content development goals.


Proposals will be awarded based on meeting submission requirements, expertise, timeline of completion, vendor qualifications, and cost - with a preference given to lowest cost. The awarded agency or consultant will be asked to enter into a contract based on the scope of the RFP. Contracts will allow for a no-cause 30-day early termination clause and will require the selected agency or consultant to carry insurance.

Request for Proposals for Video Production

Visit Oak Park is seeking proposals from experienced video production companies to create and shoot new and re-cut videos from existing footage to promote our destination. We are looking for high-quality, engaging videos that showcase the best of our destination to potential visitors.


Scope of Work:


● Create and shoot new 5 new videos that highlight local tourist attractions, events, and activities
● Re-cut existing footage to create 10 new engaging videos highlighting local tourist attractions, events, and activities
● Static photography exports parallel to new footage referenced above
● Provide full video production services, including scripting, filming, editing, and post-production
● Deliver final videos in various formats for use on website, social media, and other marketing materials
● Provide guidance and suggestions on video marketing strategies


Requirements:


● Proven experience in video production and a portfolio of relevant work
● Strong storytelling skills and the ability to create engaging videos
● Experience with shooting and editing footage
● Ability to work within a specific timeframe and budget
● Experience in the tourism industry is a plus


Submission Requirements:


● A detailed proposal outlining your approach to videos for tourism destinations, including your experience and qualifications, your proposed strategy and tactics, and your pricing to cover the scope of work.
● Portfolio examples of relevant videos and photography
● A list of at least three professional reference

 

Deadline for submissions: February 15, 2023

 

How to Apply: Please submit proposals to jen@visitoakpark.com.


Visit Oak Park looks forward to reviewing your proposal and working with the selected agency or consultant to achieve our video storytelling goals.


Proposals will be awarded based on meeting submission requirements, expertise, timeline of completion, vendor qualifications, and cost - with a preference given to lowest cost. The awarded agency or consultant will be asked to enter into a contract based on the scope of the RFP. Contracts will allow for a no-cause 30-day early termination clause and will require the selected agency or consultant to carry insurance.

Request for Proposals for Digital Campaign Management

Visit Oak Park is seeking proposals from qualified vendors for digital campaign management services.
The successful vendor will be responsible for creating, executing, and managing digital campaigns to support Visit Oak Park's marketing and communication efforts.


Scope of Services:


● Development and execution of digital campaigns across various platforms including social media, search engines, and display advertising.
● Ad creation and management, including writing ad copy and designing visual elements.
● Campaign optimization and performance analysis.
● Regular reporting on campaign results and recommendations for future campaign strategies.


Qualifications:


● Proven experience managing and optimizing digital advertising campaigns for a variety of clients
● Strong understanding of various digital advertising platforms and strategies, including Google search and display, Meta, streaming video ads, and other relevant platforms
● Excellent analytical and problem-solving skills, with the ability to make data-driven decisions
● Strong communication and collaboration skills
● Strong project management skills, with the ability to manage multiple campaigns and deliver results on time and on budget

 

Submission Requirements:


● A detailed proposal outlining your approach to digital advertising management, including your experience and qualifications, your proposed strategy and tactics
● Pricing for ad management fees and for services such as ad creation and design must be separated
● A portfolio of relevant case studies and client references
● A list of at least three professional reference


Deadline for submissions: February 15, 2023

 

How to Apply: Please submit proposals to jen@visitoakpark.com.


Visit Oak Park looks forward to reviewing your proposal and working with the selected agency or consultant to achieve our digital advertising goals.


Proposals will be awarded based on meeting submission requirements, expertise, timeline of completion, vendor qualifications, and cost - with a preference given to lowest cost. The awarded agency or consultant will be asked to enter into a contract based on the scope of the RFP. Contracts will allow for a no-cause 30-day early termination clause and will require the selected agency or consultant to carry insurance.

Request for Proposals for API Website Development Project

Visit Oak Park is seeking proposals for a web development project to integrate our existing Hubspot platform with new data bridges for OpenTable and Airbnb to capture additional analytics and enhance the user experience for our website visitors.

 

Scope of Work:

 

● Integration of OpenTable and Airbnb data into our existing Hubspot platform

● Creation of new data bridges to capture additional analytics

● Development of a sustainable and maintainable solution

● Design and development with the end user in mind

 

Qualifications:

 

● Proven experience in creative services, including ad template development

● Strong portfolio showcasing a wide range of creative work, with a focus on advertising

● Strong understanding of design principles, including typography, color, and composition

● Strong understanding of advertising best practices and trends

● Strong understanding of the different ad formats and requirements for various platforms

● Strong communication and project management skills

 

Submission Requirements:

 

Proposals should be submitted in a PDF format and include the following:

 

● A brief overview of your company, including relevant experience and qualifications

● A detailed description of your approach to website development projects

● Examples of previous website development and maintenance projects, including URLs and a brief description of the work performed

● A project timeline and budget estimate for work completed prior to June 30, 2023

● Your availability and response time for support and maintenance

● At least three references

 

Deadline for submissions: February 16, 2023

 

How to Apply: Please submit proposals to jen@visitoakpark.com.

 

Visit Oak Park looks forward to reviewing proposals from qualified and experienced web development firms.

 

Proposals will be awarded based on meeting submission requirements, expertise, timeline of completion, vendor qualifications, and cost - with a preference given to lowest cost. The awarded agency or consultant will be asked to enter into a contract based on the scope of the RFP. Contracts will allow for a no-cause 30-day early termination clause and will require the selected agency or consultant to carry insurance.